Denim dirndls: the trend that just keeps on going

As anyone who’s in the fashion business will tell you, trends tend to be either flashes in the pan or forest fires: while some flicker up for a moment, bright and sizzling, but are gone after a season, others just keep on eating their way through collection after collection – sometimes as flames, sometimes as smouldering embers. And during this hot summer 2015, it’s been proven beyond a doubt that denim as an element of Bavarian costume and Oktoberfest fashion is a forest fire. When the first “jeans dirndl” pieces like Ricky (short) or Jolina (midi length) came out last year, they were one-offs, flanked by the occasional denim bodice or jeans with lederhosen-style stitching.

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Marina: denim bodice, red apron
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Ricky: the original, with denim apron and red-white check.
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Marine: Jeans apron and blue-white check

Now, summer 2015 has shown that denim dirndls are here to stay. In the short-length dresses, for example, Ricky has spliced into two other models: the original had a denim apron and a red-and-white check dress, and has now spawned two versions, each picking out a different detail. While one now has a red apron with a blue-and-white chequered dress, the other has kept the blue denim with the new blue-and-white pattern. The midi – knee-length – models have changed too: the original Country & Western style of Jolina has been modified, with Joana taking denim into an otherwise highly traditional design, combining it with a decorative fronticepiece and a classic patterned apron; Paloma, meanwhile, has taken an entirely different path, going shoulderless and taking on the simple, modern forms of the 1950s.

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Paloma with a retro-look and a 1950s cut
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Joana brings denim into a classic Bavarian dirndl
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The front of the Joana model is traditionally
embroidered and modern - thanks to its denim.

 
What this ever broader range of denim dirndls tells us is that what was once a trend is now a feature that will become more and more standard as the seasons go by. And as with all trends which make the leap into as-standard features, this isn’t just a question of the look: denim is attractive because it’s hard-wearing, breathable, and familiar. That means it’s actually by no means a surprise that “jeans dirndls”, as German calls them, have established themselves as standard elements of Bavarian fashion so quickly. In fact, the real oddity is that it took so long to take this classic piece of American heavy-duty work clothing and apply it to traditional Bavarian costume – which was, of course, originally also meant to be worn for demanding manual tasks …

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